He says that in order to become 'interesting', one should always learn. . . .in order to earn more. And that content-creators (this includes bloggers) are readers, questioners, or conversationalists. He recommends quite expensive pursuits -- books and magazines, three to five conferences a year, a course or two, and developing relationships with leaders (in the field of blogging?). Staying healthy, says Keith, makes someone interesting. Sensible. His workout regimen is five times a week (overkill?), takes a five-day vacation every other month (you wish!), and goes on a spirituality retreat once a month (yeah - in Burma).
"Creativity is worthless if it can't be applied", he emphasizes then says that the end-all should be that "this will make us more money".
There's this part of the book on personalities to watch and avoid from turning into one in social gatherings: the wallflower (you know who that is); the ankle-hugger who shadows his/her BFF; the celebrity hound who chases the most important person at the event; the swarmy eye darter who gives you a 30-second bad sound bite and moves quickly to another person; the card dispenser/amasser who passes his card out to everyone.
In person, Keith is a highly-engaged conversationalist like a living proof of his book. He is in his early 30s, has written another book titled "Who Watches Your Back". Yes, he is gay and I think he still resides in America.